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By the 1970s, advertising was becoming more targeted with the use of clever words, phrases and music to sell the innovative products that were emerging into the modern consumer households. Fashion and everyday basics no longer had to be plain and functional, they could be colourful and sophisticated too... |
Following on from the successful moon landing of 1969...
The 1970s were a time of great technologies, innovative designs and lots of concrete buildings and car parks! A time when almost anything was possible. Products were targeted at consumer whims, tempting the shoppers to buy the very latest chic, clever, designs.
Retail Shops and Products
Clarks Shoes
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In the 1970s, Clarks produced 'Roller-Trek' shoes with the slogan 'Every step adds momentum'. A somewhat similar shoe was launched in 2009 under the 'Active Air' range. It was named 'Rico Step' and was every much as fun to walk in as the earlier design. Rico-Step was the new Roller-Trek! |
| "An ideal everyday style, this rich brown lace-up comes in full grain leather for a premium look and feel. A naturally-shaped toe follows the foot's natural contours and a plain front creates a classic look. Comfort comes from 'Active Air' cushioning and a soft leather lining." | |
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By 2021 a fully waterproof version of the 'step shoe' was born. Air sole technology and styling made this another very practical and comfortable shoe. |
In the 1975, the first 'one calorie' Diet Pepsi was launched in the UK. The memorable and catchy ad featured a girl on an exercise bike, accompanied by sound effects of her zipping up her tracksuit. The words are, as far as I can make out...
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"You can do it, we can help. One calorie, one calorie, Diet Pepsi can help. |
[I think the idea was that you could still enjoy your favourite drink, even if you were slimming and counting calories.]
John Collier
Here is the rise and fall of John Collier the 50 bob tailors...
There used to be a chain of tailors called 'John Collier' who used the TV jingle 'John Collier, John Collier, the window to watch'. The predecessors of John Collier can be traced back to the founding of these manufacturers and retailers:
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Richard Shops
Richards Shops are filled with all the pretty things
Soft and lovely pretty things to wear
Hey there pretty girl Make the world a prettier place
Come pretty up
Come buy your clothes at Richards Shops.
[13th April, 2000 - UK retail group Arcadia has announced that it will close two chains with 654 Principles for Men and Richards stores and at a loss of 3,500 jobs - but promises to open 300 new shops.]
Kleenex Boutique
In 1968, Kimberly-Clark introduced the Kleenex Boutique line of facial tissue designed in bright, stylish colors to coordinate with the latest trends. The tissue was packed in a compact, upright box designed to fit into vanities and nightstands.
Verve-y Boutique, 1971 Kleenex Boutique Collection: Hot Pink; Bold Gold; True Blue; Avocado Green. A pretty girl with a soft bubbly voice (accompanied on a piano) gave us another catchy jingle that waxed lyrical to the fact that you could...
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"Pick up Boutique, Boutique it away, Boutique it-away; |
| "Pick up Boutique and Boutique it-away." |
Roneo Vickers made duplicators and office furniture, filing cabinets e.t.c.. The company did well during the 1970s but its products were displaced by the computer boom of later decades.
A catchy themed advert promoted 'All around the office' to the phrases
"Roneo right, right around the office, Roneo right, Roneo right. All around the office, Roneo Vickers we've got it right...right around the office, Roneo right, Roneo right..." [sound tailing off.]
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